Found this blogging stat info interesting:
- 78% of TechWeb Network visitors read technology blogs — an average of 7 different blogs weekly — to get information for their jobs
- Usage of blogs among IT and Corporate decision makers has increased 27% in the last year
- Executive IT Management (63%), IT Management and Staff (65%), and Corporate Management (64%) are all equally likely to use blogs for information to help them do their job, with Corporate Management most likely to increase usage of blogs in the coming year
- 54% of blog users went to a vendor site for more info about product or service after reading a blog post
Source: TechWeb Research, “The Rise of B2B Applications-Based Media.” Base: 550 TechWeb Network visitors
Download a copy of the entire “Rise of B2B Applications-Based Media” research study.