Cliff Kinard and Wild Duck Creative Digital Marketing and Social Media Services

August 24, 2009

Membership has it’s rewards! So they say…Marriott loyalty reward gone wrong!

Filed under: Humor,Marketing with Web 2, 3 or 4.0 — admin @ 3:10 pm

This Saturday evening I checked into my hotel and came back to my car sporting a shiny gift for being a Silver member rewards member. When I showed it to my 7 and 9 year old they LOL laughed out loud. What was the gift? A bottled water with a ribbon and thank you note attached. The kids and adults in the car could not stop laughing…saying things like “that is a gift?” and “why bother?”

Certainly there are better things to give a guest like setting up my sofa bed? After all they knew that I was in an efficiency with 4 people and only one bed? Maybe the manager is not that empowered. Maybe they should read about the Fred Factor http://www.fredfactor.com/ or anything customer service related 🙂

Marriott would have been better off NOT handing out a gift at all. If the gift has no prestige or value then it is better to just say thank you and move on.
At least we got a good chuckle at their expense.

bottledwater.jpg

August 11, 2009

Really engaging social media dialog takes time and effort…just like running a marathon.

Filed under: Marketing with Web 2, 3 or 4.0,Social Networking — admin @ 1:51 pm

I really like this approach to social media from blogger Larry Brauner. Most people see it as a sprint or even a brisk walk up the stairs. Really engaging dialog takes time and effort…just like running a marathon.

Marathoner Mindset
Here are seven ideas to help you develop the mindset of a marathoner:

  1. Make a serious commitment to do whatever is required to attain your social media or web marketing goals. This is an absolute prerequisite.
  2. Find your “Bob Glover.” I had more than one coach on my way to becoming a chess champion and teachers to help me learn cello and Talmud. I have mentors now and plan to have more mentors in the future. Get yourself a mentor. As I now like to say, “The ultimate shortcut is doing it right the first time.”
  3. Don’t wait until the conditions are perfect for launching your campaign. I’ll always remember what I heard Mike Litman say, “You don’t have to get it right. You just have to get it going”.
  4. Join one business networking site at a time and take the time to master it. Social networking sites can be intimidating at first. Learn a new feature, practice it, and go on to the next.
  5. Start out blogging once a week. It’s hard to begin, especially if, like me, you’re not a professional writer. You can increase your posting frequency later.
  6. Realize that there’s a steep social media learning curve. Do not quit. So many people join Twitter or Facebook or begin blogging and quit shortly thereafter. They expected to sprint a 100-yard* dash, not to run a marathon.
  7. Don’t forget about the “social” in social media. Get to know a lot of people and have a blast!

Link to the full story…
http://online-social-networking.com/social-media-marathon

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