Looks like my job role will change yet again and for the good this time. My focus will include social media, ecommerce, seo, sem and every i-acronym you can think of. Needless to say I am psyched!
My first post is about social media planning for B2B. I am reading many blogs and whitepapers…mostly from vendors hocking their wares. Here are a few gems so far.
What can social media do for your business? by Aneta Hall
The book “Wisdom of Crowds” also has given me some great insight…as I review it. by James Surowiecki ( his name just sounds smart, doesn’t it?)
Meanwhile I am using Coremetrics data to set baseline measurements for EVERYTHING before I start my gig. That way I can tell when we make an impact. I had kinda given them up for dead but now that I am using their products it is stunning! Their “Live” product lets me monitor pages as I browse. Kinda like riding the range every day and checking on the herd. It’s a Texas thing, I guess.