Recently shared Facebook articles and links re: 1 in every 13 people alive are on Facebook; in the U.S., a whopping 72% of the internet-connected audience

Lots of changes on Facebook lately. I recently met with one of our IBM Eastern European regional teams and shared a few Facebook suggestions with them.  Here are the links for with the detailed readings for your information.

Why are we evolving our Facebook strategy and implementation in IBM System x Brand? (general stats and graphs)

There are half a billion people on earth on Facebook, which amounts to 1 in every 13 people alive; in the U.S., a whopping 72% of the internet-connected audience has a profile.
Infographic: The World Lives On Facebook

New Social Media Marketing Fact: 6x More People Using Facebook Than Twitter! #

Facebook “Likes” More Profitable Than Tweets [STUDY]

Is Facebook Killing Off The Company Website?


Leveraging your existing Facebook platform:

How to Build the Perfect Facebook Fan Page, 2011 Edition

ReadWriteBiz: How to Optimize Your Brand’s Facebook Page For Search Engines

Improve Engagement on Your Brand’s Facebook Page [STATS]


Still want more?

Actually, Facebook Marketing Does Work (If Done Right)

Facebook is Great, But Does It Make Businesses Any Money?

5 ways Facebook is changing search marketing

Security Firm: Facebook Should Better Protect Its Users –

Twitter Considering Facebook-Style Pages for Brands [REPORT] –

Facebook’s iPhone App To Let You Check In to Events

Don’t forget to LIKE my IBM branded Facebook page at:
Check out My IBM communities:

Colleges Using Facebook to help students find roommates via Facebook? Looking beyond gaming…

Colleges Using Facebook to help students find roommates via Facebook? Looking beyond gaming…

Ran across this in my daily reading…

Colleges Use Facebook to Let Freshmen Find Their Own Roommates LINK to article

By Sophia Li

This summer, incoming freshmen at five universities can use a Facebook application to find their roommates. Students can use the application, RoomBug, to fill out forms about their preferences for living and qualities they’d like to see in a roommate. Students can then request a match, which the other incoming freshman must confirm.

RoomBug is hardly the first service to let students match themselves: Tulane University announced a partnership with online service RoommateClick two years ago.

But RoomBug, which the company U-Match LLC just rolled out at Emory University, the University of Florida, Temple University, Wichita State University, and William Paterson University of New Jersey, tries to go where the students are.

“Everyone is on Facebook,” says Robert Castellucci, the service’s co-founder and sales director.

Over a quarter of the University of Florida’s incoming freshmen have added the Facebook application, he says, but numbers on how many matches the service helped make are not yet available.

My thoughts…

I like that Roombug is taking this across all the channels of room hunting.  They have a version each…1). The University housing department 2)  The OffCampus students to by-the-room 3) Apartment owners/locators referral service and 4) Direct for the students

Fishing where the fish are!  By utilizing Facebook RoomBug can take advantage of existing profile information and data.  Students can really find out more about prospective roomies via their Facebook pages than a single interview.  This also can make it less awkward to pass over or reject.  Wonder if this opens up the discrimination conversation…here comes the ACLU(yes, I saw the Equal Housing logo).  I can hear it now, “I didn’t get that apartment because I am less digital than other people!”

This is great for Facebook!  They can tap into the college crowd…at least those who have not already signed up!